Rolex history icons and breaking record models

The history of Rolex is inextricably linked to its founder Hans Wilsdorf, who took the first steps in the world of Swiss watchmaking as he dreamed about a timepiece that could be worn around the wrist.

This experimental research led Rolex to achieve its highest goals in both technological innovation and in the use of the finest materials alone.

Its models have been photographed on the wrists of political leaders, sports champions, and film and fashion celebrities, transforming each Rolex into a fully-fledged status symbol, a synonym of elegance and precision.